Chemical Microscopy as a Tool and Teaching Method in Chemistry

By means of a projection apparatus the application of the methods of chemical microscopy to the teaching of general chemistry were illustrated. The simpler types of equipment necessary were shown. The use of the optical methods were shown in the teaching of such things as allotropy and transition temperatures, formation of stable and unstable double salts, formation of solid solutions, eutectics, etc., tests for purity and tests for identity. The teaching of important optical properties of matter by means of simple polarization apparatus was demonstrated

A Qualitative Understanding of the Impact of Internet Banking in Relationships Between Banks and Commercial Customers

The importance of developing and fostering relationships with customers has long been regarded as important within services marketing (Berry, 1983) and also within B2B relationships (Ford, 1990). In the 1980s and 90s, a shift in marketing focus has seen an increased emphasis on Relationship Marketing (Morgan and Hunt, 1994). This paper reviews the results and implications of recent exploratory research conducted with a small sample of Australian business bank customers. Despite it being expected that the perception of technology would impact on the relationship, it was actually clear through the interviews that it was the perception of the relationship, which led respondents to develop a perception of the technology. An exploratory study, further research ideas are provided at the conclusion of this paper

The importance of trust in relationship marketing and the impact of self services technologies

Technology has dramatically altered the way businesses operate in a Business-to-Business (B2B) context and has had profound influences on services, altering the way services are delivered (Bitner, Ostrom & Meuter, 2002). The increased use of self-service technologies (SSTs) could have a great impact on B2B relationships, yet there is little understanding of this in the literature. In the 1980s and 90s, a shift in marketing focus has seen an increased emphasis on Relationship Marketing (Morgan and Hunt, 1994). This conceptual paper seeks to explain relationship marketing, and the importance of building trust in order to develop a relationship marketing approach. Many authors stress the importance of trust in relationships, however, does not consider the impact of self service technologies on relationships. Further research is needed to understand the impact of SSTs on relationship marketing

European Naval Expansion and Mahan, 1889-1906

The author postulates that Mahan\u27s writings largely substantiated policies and strategies already conceived, especially in England and Germany